Michelle Phan launches her own makeup line
by inSing.com Editor
Fans of YouTube makeup maven Michelle Phan have been quivering in their knickers and breaking their glitter piggy banks since she announced the launch of her makeup line, Em Michelle Phan, on YouTube of course, earlier today.
It is no surprise that something like this was bound to happen soon, though. Phan has 4,507,303 YouTube subscribers, 750 million video hits, 1,412,548 Facebook likes, 417,038 Twitter followers, and her cosmetics line, which is backed by L'Oreal, comprises of a whopping 250 products.
According to Allure, her makeup collection goes down to the nitty gritty details, mimicking the same attention-to-detail that she offers on her makeup tutorials on YouTube. The loose powder, for example, is sealed with a screen so it won’t spill. The cheek palette has both blush and bronzer. There's also the Life Palette, a 36-shade refillable kit complete with 24 eye shadows, four blushes, and eight lip colours that are available in six different collections. It also comes with an empty travel palette so you don’t have to take the whole thing with you're travelling.
Her collection is available for purchase on her website now, but does not offer international shipping. Em will have its own standalone boutique in New York City in Fall 2013. In the meantime, here are some of our favourite tutorials by Phan: