French lingerie brand ETAM debuts in Singapore
by Faz Abdul Gaffa
It's tough for a girl who wants to be well-supported when you live in a country where most chests don't go beyond an A cup. Lingerie brands may be a plenty, but there are so many different factors that come together to make a good bra that when you find a brand that makes your girls look like a million bucks, you hold on to them for dear life.
Enter French lingerie label Etam. Known for their French je ne sais quoi that feature subtle, delicate yet playful lace details on its feminine intimate wear. There is a lot of attention to detail when it comes to fit and comfort, making them a hot favourite in Europe.
ETAM is not new to the business - they have been corsetry makers in France since 1916 and they are well-loved for their luxurious everyday intimate wear offering style and function at accessible price points. Using traditional French lingerie-making techniques, including the know-how of French corsetry, the ETAM Tech Center designs and develops different models in Mouvaux, France. Cut, fabric and attention to detail are all put into consideration in designing a model.
They have opened the first standalone store in Wisma Atria, and the second store in Raffles City will open on 10 May. Check out our video for a preview of their store in Wisma Atria:
Their new Wisma Atria store is girly and chic at the same time, with everything from loungewear to basic intimates, to fancier-than-thou lingerie you want to show off in your boudoir. They also have swimwear in store, something that is always welcomed on our sunny shores. Prices range from S$19.90 for a pair of undergarments to S$123.90 for a set of nightwear.